As the story goes, it was all part of Jobs’ dastardly, mustache-twirling plan to stage a coup on Apple, culminating in him returning to the company and being named CEO in 1997. Sales were unimpressive, to say the least. But educators couldn’t justify the $10,000 list price - $10,000 was and still is a shit-ton of money. The Next Cube was supposed to be one of those “change the world a computer for every student” deals. Madonna swung a leg over the podium as she signed her name on that eye-roll inducing “declaration.” And do you remember how none of this motivated you to ditch Spotify? Cole stood together, “united” in their efforts to “change the course of the music industry” when they probably didn’t even have each other’s phone numbers. Alicia Keys referenced Nietzsche in her keynote speech. They could’ve just as easily been discussing how to kill the Batman. The trailer (ha) for the service featured Tidal stakeholders talking about how artists should get paid more for what they create. Post-launch, lossless audio turned out not to be worth $20 a month, the service posted meager subscription numbers, and lawsuits over unpaid royalties arose. But ultimately, the product over-promised and under-delivered. How well do you remember the Tidal launch? A quick refresher: The irritatingly grand ceremony skirted actual details, instead featuring mega-successful artists harping on rights and earnings, and therefore making it seem incredibly self-serving.
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